Why Direct Mail Should Still Be A Key Lead Generation Tactic
“ROI remain strong when direct mail is delivered to a well targeted audience.” Direct Marketing Association Over the last several years, digital marketing has become increasingly important for many...
View Article6 Super Effective Lead Magnet Ideas for Established B2B Companies
“. . . you want your core lead magnet to address a question they have right now, before they’re ever willing to buy from you.” Amy Porterfield Not long ago, a successful b2b website needed only a few...
View Article7 Reasons Why Fresh Content is Essential for Your Website
Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one. – Robert Rose Consumers are searching online for information to help them make smarter purchasing...
View ArticleHow to Build a Profitable Email List
Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search. (DMA and Demand Metric) There are 3.7 billion active email users...
View ArticleInject Emotion Into Your Website Copy [Infographic]
Business owners are always seeking ways to appeal to visitors to their websites. Emotion is the key to connecting with prospects who intentionally visit or stumble upon your website. Download this...
View ArticleHow to Craft Email Content that Supercharges Conversions
“You are 6x more likely to get a click-through from an email campaign than you are from a tweet.” Campaign Monitor Email marketing has long been understood as an effective method of advertising for...
View ArticleHow to Create Content for Boring Industries
Photo by Elioenai Martin You know that content is king, but creating content for boring industries poses a particular challenge. How many different ways are you supposed to rehash the same old content?...
View Article4 Strategies to Attract Customers to Your Small Business and Keep them
“Satisfied customers are more likely to upgrade or add services and are less likely to cancel.”(Mckinsey) Photo by Mohammad Reza Fathian Guest Post by Lizzie Weakley Behind every successful business is...
View ArticleHow to Write Effective B2B Email Subject Lines
“35% of email recipients open email based on the subject line alone” – Convince&Convert Many B2B professionals consistently overlook the benefits of a strong email marketing campaign. With the rise...
View ArticleYour Guide to Creating Better B2B Content
“The only way to consistently grow in B2B is to be better than very good.” Seth Godin There is no question that B2B marketers have achieved a variety of remarkable goals using content marketing....
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